America’s Millennial Generation

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America’s Millennial Generation

Posted by Justin Long ⋅ September 30, 2007 ⋅

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A 2006 national survey explored how corporate cause-related initiatives influence Millennials as consumers, employees and citizens. The 2006 Cone Millennial Cause Study, the first in-depth study of its kind, is of Millennials (defined as those born between 1979 and 2001, with a total populatino of about 78 million). Its results:

61% feel personally responsible for making a difference in the world
78% believe companies have a responsibility to join them in the effort to make the world a better place
74% are more likely to pay attention to a company’s messages when they see a deep commitment to a cause
79% want to work for a company that cares about how it contributes to society.
56% would refuse to work for an irresponsible corporation.
83% will trust a socially/environmentally responsible company
69% consider a company’s social and environmental commitment when deciding where to shop
89% are likely to switch brands if price and quality are equal and the second is associated with a good cause
66% will consider a company’s commitments when deciding whether to recommend it to friends